Project Proposal & Development Plan

A CMS-powered website, built to last.

A complete plan for designing, building and launching a content-managed website for Postgres 1st, built on a proven CMS platform so your team can manage content easily, with a fast, polished, search-ready front end.

Prepared for
Client
Postgres 1st
Deliverable
CMS Website
Timeline
8 to 10 Weeks
Total Investment
₹1,82,000
01 · The Brief

What we're setting out to build

We build market-researched, conversion-focused websites on a proven CMS, with WordPress as our preferred platform. Rather than making code changes for every update, your team can manage pages, blog posts, case studies, and reusable content blocks through an intuitive admin dashboard. Meanwhile, visitors enjoy a fast, professional, and SEO-friendly experience. We design and tailor the website to your brand, then create a scalable content structure that keeps your site organized, efficient, and easy to manage as it grows.

Pages
Titletext
URL slugtext
Sectionsblocks
SEO metafields
Statusdraft / live
Posts
Titletext
Contentrich text
Authoruser
Categorytaxonomy
Publish datedate
Media
Fileupload
Alt texttext
Captiontext
Dimensionsauto
Uploaded byuser

// your site's content types, set up cleanly in the CMS. The structure your editors work with every day

02 · Our Approach

How we make this site work for you

A website is only worth it if it brings in business and your team can actually run it. Here's what we focus on to make sure both happen.

01

Market-researched

Before we design anything, we study your audience and competitors so the site speaks to the people Postgres 1st actually wants to reach.

02

Conversion-focused

Every page is structured to guide visitors toward action like enquiries, calls and sign-ups, not just to look good.

03

Tailored to your brand

Colours, tone and visuals are built around your identity, so the site feels unmistakably like Postgres 1st, not a template.

04

Scalable structure

We organise content cleanly from the start, so adding new pages, services or case studies later stays simple and tidy.

05

SEO-friendly & fast

Built to load quickly and be found on search, with clean structure, optimised pages and the right foundations from day one.

06

Easy for your team

You manage pages, blog posts and content blocks through a simple dashboard, with no developer needed for everyday updates.

03 · The Stack

A proven, low-maintenance platform

We build on a mature, widely-supported CMS so the site is easy to manage, easy to extend, and not locked to any one developer. WordPress is our recommendation, and it can be swapped for another established CMS if you prefer.

CMS platform
WordPressBlock editor / page builderRole-based access
Design & theme
Custom responsive themeDesign systemReusable sections
Extensions
SEOCachingSecurityFormsBackups
Hosting & ops
Managed hostingSSLCDN + cachingStaging + backups
04 · Delivery

Six phases, eight to ten weeks

Phases overlap where it's safe to: design begins while planning is still settling, and the build starts before every screen is final. Each phase ends in something you can review.

01

Discovery & planning

Week 1 to 2 · Foundations

Workshops to lock the sitemap, page types and editorial workflow, and confirm the CMS platform. We plan how content will be organised (pages, posts and media) before design begins.

SitemapContent planningInformation architecture
02

UI design & design system

Week 2 to 4 · Look & feel

Responsive designs for key templates plus a reusable component system covering typography, colour, buttons and cards, so the whole site stays consistent and easy to extend later.

WireframesVisual designDesign system
03

CMS setup & configuration

Week 3 to 5 · Content engine

Install and configure the CMS, set up page types, the page builder, user roles and the media library, and add the essential plugins (SEO, security, forms). Your team gets early access to start trying it.

CMS installPage builderRoles & plugins
04

Theme & template build

Week 4 to 7 · The website

Build the responsive theme and all page templates inside the CMS, with every section editable, pixel-faithful to the design and fast on real devices.

ThemeResponsiveCMS-driven
05

Plugins & integrations

Week 6 to 8 · Wiring it up

Set up contact forms, search, analytics, email and any third-party integrations through trusted plugins. Configure caching, security and performance so pages load fast under load.

Forms & searchIntegrationsPerformance
06

QA, SEO & launch

Week 8 to 10 · Go live

Cross-browser and device testing, accessibility checks, SEO setup, content migration, then deployment with monitoring and backups. We hand over docs and a walkthrough.

QASEO & a11yDeploy & handover
05 · Investment

One fixed price for the whole build

The complete project is delivered for a single fixed fee of ₹1,82,000. Below is exactly what that covers: seven phases of real work, each ending in something you can review.

01

Discovery & information architecture

Workshops, sitemap, content planning, editorial workflow

Included
02

UI design & design system

Responsive templates and a reusable component library

Included
03

CMS setup & configuration

Install, page types, page builder, roles and media library

Included
04

Theme & template development

Responsive, CMS-driven theme across all page templates

Included
05

Plugins, integrations & configuration

Forms, search, analytics, security, caching

Included
06

SEO, performance & accessibility

Meta, sitemap, Core Web Vitals tuning, a11y compliance

Included
07

QA, testing & deployment

Cross-device QA, migration, launch, handover & docs

Included
Total project costFixed scope · taxes extra if applicable
₹1,82,000

Payment milestones

40%
On kickoff, to begin discovery & design
30%
On design & CMS sign-off, the build milestone
30%
On delivery & launch, the final handover
Additional development

Work beyond the agreed scope (new features, extra pages or post-launch changes) is billed at ₹1,800 / hour. We estimate and get your approval before any additional work begins.

06 · Scope

What's in, and what's not

Clear boundaries keep the project on time and on budget. Anything outside this can be quoted separately.

Included

  • +Custom responsive design for all core templates
  • +Website built on an established CMS (WordPress recommended)
  • +CMS setup, content structure & essential plugins
  • +Up to 10 unique page templates
  • +SEO foundations, sitemap and analytics setup
  • +Deployment, backups and a launch walkthrough
  • +Editor training, documentation & 2 weeks post-launch support

Not included

  • ×Logo design or full brand identity creation
  • ×Copywriting and content entry (we provide the structure)
  • ×Stock photography or paid licenses
  • ×E-commerce / payment gateway (quoted separately)
  • ×Ongoing hosting fees & third-party subscriptions
  • ×New features beyond agreed scope (billed at ₹1,800/hour)
  • ×Long-term maintenance retainer (optional add-on)
Ready when you are

Let's give Postgres 1st a site worth managing.

Approve this plan and we'll lock a start date. The build runs 8 to 10 weeks and begins at kickoff, the moment the first milestone clears.

Approve & start the project